As the U.S. unemployment hovers around 3.6 percent, hourly workers have more and more jobs to choose from. For many companies, it isn’t easy to fill roles, and the especially difficult part is hiring truly qualified workers. As potential employees wade through seas of open positions, how can you make your job description catch their eye?

Bluecrew specializes in helping hourly workers find positions that fit their lives and their career goals, all while helping companies find the talent they need - for one shift or full-time. Over the years, we’ve had the opportunity to see what types of job descriptions stand out to workers, why they reject some jobs more than others, and what employers can do to fill their jobs faster with higher-quality talent. We’ve compiled this information into our latest guide, Why Aren’t Workers Accepting My Jobs? Using Data to Create Better Job Postings

Read on for a few highlights.

Location, Location, Location

Location is the top reason workers reject jobs. In fact, almost 50 percent of job rejections have to do with location, and although workers say they want high-paying jobs, they are willing to accept lower-paying jobs when those roles are closer to home. 

There’s one simple problem with this: most employers can’t just pick up and move. So what can you do instead? Use your job description to show workers what a desirable location you’re really in. Taking workers’ commutes into account when crafting your job description can help you avoid the strain of a less-desirable location and appeal to workers who would not otherwise know how to get to you. 

Make Commuting Easy

Employers can make a big difference by clearly telling workers how to get to a job. The vast majority of workers, according to our data, drive to work. Drivers are both the largest group of commuters and the most reliable, since they’re the least likely to arrive more than 5 minutes late. 

Attracting drivers can be simple by including information about how to get there or easy, free or on-site parking in your job description. Showing them how simple it is to get to you (and helping them avoid the hunt for parking) can make any commute seem more manageable.

Timing Matters

While location is clearly the biggest factor for gig workers when accepting or rejecting jobs, there are a few other things that impact their decisions: the job type and description, the pay, and the time. Of those, time is the most significant. Roughly one in five jobs is turned down because of the time, whether it’s the length of the shift (we’ve found shifts under 3 hours to be particularly undesirable) or the start and end times themselves. 

The importance of timing and flexibility to workers is part of why Bluecrew is in business, to help hourly workers build their schedules around their lives. This means we have thousands of employees ready to tackle your jobs; and whatever shift you’re looking to fill, chances are we have someone looking for exactly that. 

To learn more about why workers reject jobs and how you can write job descriptions that attract workers, download our guide