In a highly competitive job market, attracting top talent can feel like searching for a needle in a haystack — especially when you need workers in a time crunch. But, hiring the right person starts with a well-written job posting.
A compelling job description can differentiate your business and attract top applicants by highlighting what makes your team unique — including your growth opportunities, company values, and benefits. We’re looking at what makes an effective job posting, so you can start writing descriptions that not only catch the eye but also resonate with experienced talent.
Your workforce can propel your business toward long-term success — or leave it trailing behind in the face of relentless competition. Here are five tips on how to write an effective job description that can differentiate your business:
Let’s take a closer look at two examples of job descriptions that just work:
By starting with a special offering, this job description immediately sets the work opportunity apart from others that might be available. After effectively introducing the company, potential applicants get a better view of organizational goals and how they can make an impact in the journey to achieving them. The role requirements are made clear, outlining specific tasks that candidates can anticipate. Overall, the description effectively communicates the team’s benefits and the position’s responsibilities in an appealing and informative way.
This job description also provides a clear and detailed overview of the tasks involved in the position, as well as demonstrates the potential for growth and variety in the role. And while this description is slightly longer, the posting effectively highlights unique benefits that applicants should consider. This is a great example of emphasizing what makes your team different and what this can mean for a prospective candidate.
With the steps to creating a compelling job outline in mind, it’s important to remember that not all descriptions are created equal. And when your organization is pressed for time, it’s easy to fall into the common traps of an ineffective job posting.
Here are some of the mistakes you should take care to avoid in your position descriptions:
Ambiguous and uninformative role specifications don’t clearly communicate what a prospective candidate needs to know when applying — and it likely won’t get them excited about the position. A precise and engaging description should include:
When it comes to your job descriptions, the old saying holds true: less is more. In fact, insights from LinkedIn reveal that short job posts (i.e. 1-300 words) tend to perform much better than both medium (301-600 words) and long (601+ words) ones — compelling candidates to apply 8.4% more often than average.
To promote inclusivity, it’s crucial to avoid using gender-biased language in your role specifications. That often means reviewing for unconscious bias: For example, words like “competitive” or “assertive” hold a male bias. Opting for neutral language such as “professional” or “responsible” ensures equal opportunities for qualified candidates — while supporting your overall diversity efforts.
Research reports that 98% of job seekers want to know a position’s salary or hourly pay range before applying. As organizations increasingly utilize contingent workforces, it can be more appropriate to include an hourly pay range in role outlines — particularly in industries like manufacturing, hospitality, and other sectors with temporary staffing. This provides candidates with a clear understanding of their potential compensation.
Enhanced, well-written job descriptions hold the potential for unique benefits that can positively impact both your hiring process and long-term business outcomes, including:
Communication and collaboration between your HR department, hiring managers, and other stakeholders in the recruitment process are key to crafting carefully written job descriptions that accurately represent both the role and your company. And, with tools and technology that support a streamlined job posting process — including creation, sharing, review, and approval — you can accelerate successful hiring.
When writing job descriptions for Bluecrew, here are a few helpful tips to keep in mind:
Post a job in seconds, and we’ll immediately send it to our pool of 100,000+ e-verified, background-checked W-2 Crew Members, so you can fill your jobs 42% faster. And, with the platform’s dashboard, roster, and reporting functionality, you can introduce a smooth employee experience from start to finish.
Contact Bluecrew today to learn more and get started.
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